Delivered by the founders while leading Rehab Studio, prior to founding Cyphr.‍

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When wrestling entertainment giant WWE teamed up with Fox's Blockchain Creative Labs, they weren't just jumping on a trend—they were looking to transform how fans connect with their favorite wrestling superstars in the digital world.

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They wanted to do something that hadn't really been done before -introducing wrestling's passionate fanbase to digital collectibles in a way that felt natural, not intimidating.

A perfect match for WWE's millions of devoted fans who already cherished physical memorabilia and sought deeper connections with their favorite superstars. But let's be real - most WWE fans aren't crypto experts, they just love wrestling. The challenge was figuring out how to create something digital that fans would actually care about and understand.

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We needed to:

• Make something cool that wrestling fans would actually want
• Explain this whole "NFT thing" in a way that didn't sound like a foreign language
• Create stuff with actual value, not just digital images to flip for profit
• Keep it feeling 100% WWE - high energy, dramatic, and fun

We created WWE Moonsault - basically a digital hub where fans could collect special moments from their favorite matches and wrestlers.

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Instead of making it complicated, we focused on making it feel like an extension of being a wrestling fan. We launched it alongside their Money in the Bank event, and designed everything to feel familiar to wrestling fans.

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Each digital collectible came with actual perks - behind-the-scenes content, exclusive artwork, and even chances to win real-world WWE experiences. We made sure even your wrestling loving grandma could figure out how to use it, with super simple sign-up steps.

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• Strategic timing with the Money in the Bank event to create natural excitement
• A user-friendly platform that didn't require crypto expertise
• Collectibles that offered real benefits—behind-the-scenes content, special artwork, and chances to win exclusive experiences
• Careful onboarding that welcomed both tech-savvy and traditional fans

It was a smash hit! The first batch of collectibles sold out in less than a day. Thousands of fans jumped on board, many trying out digital collectibles for the first time ever.

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Wrestling news sites and even some tech publications covered the launch, and fans went wild sharing their collections on social media. WWE managed to do something that many bigger tech companies had tried and failed at - they made blockchain stuff actually accessible and fun for everyday people.

This wasn't just another "let's cash in on NFTs" project. We built something that actually enhanced what it means to be a WWE fan. By partnering with Fox and focusing on what wrestling fans actually care about, WWE positioned itself as a pioneer in how entertainment brands can connect with fans in the digital age.

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Whether you're into wrestling, blockchain, or just cool digital experiences, the WWE Moonsault project showed how to bring traditional entertainment fans into new technology without losing what makes the brand special in the first place.