From Broadcast to Play-cast: How Gamified Live Streams Are Re-writing Sport and Why Rights-Holders Must Act Now

On 5 May, EA SPORTS FC Mobile quietly made history: the LA Galaxy v New York Red Bulls match was not shown on linear TV first, but inside a video-game app...

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The Secret Sauce: Why Some Digital Fan Experiences Become Cultural Touchstones

The digital landscape is filled with well-intentioned but ultimately forgettable fan experiences. What separates the ones we genuinely care about from those that fail to resonate is a complex interplay of human psychology, technical execution, and strategic vision...

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Passion to Participation: Gamified Loyalty in Sports

Retailers have spent the last five years reinventing customer loyalty. Points‑for‑pounds schemes are being replaced by gamified, always‑on ecosystems that swap discounts for experiences and crucially for first‑ and zero‑party data...

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The Fervency Code

Fandom is more than cheering or doomscrolling—it's emotion, identity, and a deep human need for belonging. That's where the opportunity lies...

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Game On: How Sports Fans Are Calling the Shots

Sports viewing is in the middle of a full-blown revolution. The cozy ritual of gathering around a single TV for the big game? That's disappearing faster than last season's jersey...

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