Creator Sports Network (CSN) is redefining sports broadcasting by empowering content creators with live sports streaming capabilities. By combining the power of digital creators with live sports rights, CSN enables the next generation of sports fans to engage with content in a way that is interactive, community-driven, and monetizable.

Traditional sports broadcasting is failing to engage younger audiences, who prefer personality-driven, digital-first content.

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Declining Traditional Viewership – Young audiences are shifting away from traditional live sports broadcasts in favor of social media and digital content.

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Lack of Personalization – Existing sports content lacks interactivity, preventing fans from connecting with the experience in meaningful ways.

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Monetization Gaps – Content creators struggle to effectively monetize sports content without access to live broadcasting rights and built-in revenue tools.

CSN has a bold ambition to scale its offering to thousands of content creators, sports organizations, and brands, transforming traditional sports broadcasting into a creator-driven, digital-first ecosystem. However, achieving this required more than just expanding access—it demanded a clear platform vision that could support rapid growth while delivering seamless content distribution, fan engagement, and monetization opportunities.

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CSN needed a scalable vision that would:

• Enable thousands of creators to stream and personalize live sports content.
• Support sports organizations and brands with new engagement and revenue models.
• Define the technical framework for a robust, interactive, and monetizable platform.

Cyphr helped CSN define a scalable platform vision that reimagines how fans, creators, and rights holders engage with live sports. Through a structured vision sprint, we designed a next-generation broadcasting ecosystem that empowers creators, unlocks new revenue streams, and expands audience reach—all while maintaining the integrity of live sports content

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For Fans – A creator-driven sports experience that brings live games to social platforms in an engaging, interactive way. Fans can follow their favorite creators, engage with real-time content, and discover new sports and leagues in a more dynamic format.

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For Rights Holders – CSN Hive unlocks an untapped social rights window, enabling leagues and sports organizations to reach young audiences at scale with no cannibalization of traditional broadcasting. This expands fan bases while creating new monetization opportunities.

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For Creators – A powerful toolkit that transforms creators into digital sports broadcasters with:

• Access to exclusive live content for co-streaming and interactive engagement.
• Complete channel customization, allowing unique branding and audience experiences.
• Built-in monetization tools, including sponsorship management, ad integration, and pay-per-access models.
• Real-time stats and insights, giving creators expert analysis and data-driven storytelling opportunities.

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