LIV Golf isn't just taking on traditional professional golf—they're completely reinventing how fans experience the sport. Their mission? Attract younger, more diverse fans from around the world. But they knew that new formats and high-energy events weren't enough. To really succeed long-term, they needed to create deeper emotional connections through personalized, rewarding experiences that turn casual viewers into die-hard fans.

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Enter LIV X—a membership-driven loyalty platform designed to power next-gen fan engagement both digitally and at live events. LIV Golf realized that to grow sustainably, they needed to dramatically increase LIV X signups, keep fans engaged in their app and at events, and collect richer fan data to drive smarter marketing and partnerships.

LIV Golf brought us in to help define, build, and optimize a fan loyalty strategy that would:

• Grow LIV X Signups: Get more members into the LIV X ecosystem, both at live events and through digital channels.
• Enhance Fan Engagement: Get fans more actively participating in the LIV Golf app and at physical events through fun, gamified experiences.
• Boost Retention and Lifetime Value: Transform one-time spectators into repeat participants, advocates, and superfans.
• Capture Actionable Fan Data: Build a system to track and use fan behaviors, loyalty signals, and preferences.
• Support Monetization and Sponsorship: Create valuable new digital inventory for partners and sponsors, and access to first-party fan data that traditional sponsorships simply can't match.

The real challenge? Creating a scalable, digital-first framework that seamlessly connected live and digital engagement while building lasting fan loyalty.

Our team developed a comprehensive fan engagement strategy designed to transform passive spectators into active participants at LIV Golf events. creating deep connections between fans, LIV Golf's teams and the players. Supercharging LIV X from a loyalty program to a fandom ecosystem, combining tech-driven experiences, with real-world fan moments, we created multiple touchpoints for engagement that rewards fan affinity while creating valuable data and monetization opportunities. This initiative doesnt just build community—it strengthened team affiliation and captured valuable new data on fan preferences.

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Every point earned boosts personal scores while contributing to their chosen team's position, unlocking rewards like VIP upgrades, signed merchandise, and exclusive experiences. all culminating at the team finals where one fan will be crowned “battle of the fans winner”.

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Our vision through four key projects

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1. Score Predictor: We've created a real-time game where you can guess what happens next during matches! Will your favorite player sink that birdie? Make that tricky shot? You can predict it all right from your phone, whether you're watching from home or right there on the course. Climb the leaderboard, beat your friends, and win some awesome prizes! It's not just watching golf anymore—it's being part of every exciting moment and connecting with other fans who love the game as much as you do.
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2. Nearest to the Pin: Picture this you're at the tournament's most exciting hole, music pumping, energy high, and you get to predict shots right on your phone! See your prediction pop up on the big screens as players take their swings. Our DJs and hosts keep the vibe electric—it's part golf, part party, and you're in the middle of it all! It's way more fun than just watching from the sidelines.
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3. Course Quest Adventure: Why stick to one spot when there's so much to explore? Our app turns the whole course into your playground with fun challenges and treasure hunts! Complete missions, discover cool spots, and unlock special rewards as you wander. You'll find awesome sponsor experiences, chill-out zones, and hidden gems around every corner. Plus, we'll hook you up with personalized perks based on what you love most!
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4. Mini-Leagues with Friends: Everything's better with friends! Create your own mini-league, invite your buddies, and turn every tournament into your personal competition. Join your favorite creator's league or rally behind your favorite LIV team. Chat live, earn bonuses for bringing in new fans, and compete for custom prizes. Every shot matters when you've got bragging rights on the line!

We keep track of how you enjoy LIV Golf (but in a cool way, not a creepy way!). It's like having a friend who remembers what you like and suggests more of it!

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When you interact with us - whether checking scores, playing our games, or watching videos - we learn what gets you excited. This helps us send you stuff you'll actually care about instead of random messages.

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The best part? This information helps our partners create experiences and offers you'll genuinely love. They can connect with you about things you're actually interested in, not just generic golf stuff.

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We've already started rolling out many of these features at events in Adelaide, Miami and Mexico, and fans are loving it! We'll keep adding more cool features throughout the 2025 season.