Parity is a pioneering force in Web3, dedicated to building a decentralized internet that belongs to everyone. As a company with a highly distributed workforce, fostering employee engagement and community-building in a hybrid work environment posed a unique challenge. To address this, Parity sought to redefine employee culture through a groundbreaking NFT initiative.

With a decentralized and globally dispersed team, Parity needed a solution that would go beyond traditional employee engagement methods. The company aimed to:

• Strengthen employee connections despite geographical distances.
• Create an interactive, engaging, and rewarding workplace culture.
• Align employee experience with the core values of freedom, responsibility, and innovation.

Cyphr collaborated with Parity to design and develop the Parity Employee NFT Program—an innovative approach to employee engagement using unique, evolving NFTs that reflect each team member’s unique journey within the company. This initiative leveraged Web3 technology to create a digital representation of each employee, celebrating their individuality, achievements, and contributions.

Key Features and Impact

• Customizable NFT Avatars: Each Parity employee is gifted a unique NFT avatar upon joining, generated from an interactive onboarding process. These avatars reflect personal attributes and professional aspirations.
• Dynamic Evolution: Avatars evolve over time, gaining new features and elements based on employee milestones, achievements, and participation in company initiatives.
• Community Connection: The NFT program fosters a strong sense of belonging, enabling employees to explore the Parity network, connect with colleagues who share similar interests, and celebrate collective successes.
• Gamified Rewards System: Employees earn exclusive upgrades and avatar customizations through their engagement in challenges, events, and company milestones, turning recognition into a tangible and visual experience.

At the core of the Employee NFT Program is a process to grow avatars and customise them from a DNA-like structure unique to each employee:

• This algorithmic growth process is based on the “L-System” concept originally from botany.
• Each avatar remains visually consistent yet evolves in a way that is unique to each employee’s journey.
• Growth parameters are encoded in a way that mirrors real-world professional and cultural milestones.
• Seamless integrates into existing Web3 environments for interoperability and future scalability.

High-quality visual features are driven by the growth system, rendered in auto-updating profile images and a real-time interactive Web3 experience, and exploring several generative art features:

• A 3D volume contains a variety of procedural shapes which fill the volume to compose an abstract humanoid bust.
• The avatar surface is warped and distorted with various procedural noise effects.
• Light is emitted from the avatar’s eyes and special extra objects awarded for certain employee achievements.
• Animations, post-processing effects like depth-of-field blur, interactions, camera motions, and other graphics features are executed to high quality.

Here’s the code: parity-avatars